Review 179: Political Sign

Political Sign by Tobias Carroll
My rating: 4 of 5 stars

With the recent ending of the 2020 U.S. election season over, at least as far as voting, I figured I could approach this book. Honestly, there is way too many political signs, commercials, mailers and everything else thrown at you for long months when there’s an upcoming election. It can become exhausting just sifting through the daily mail of circulars by the various candidates.

There is a good reason behind that, which Tobias Carroll points out early on, which is name recognition. That is one of the top ways a political candidate gets voted into office. Makes sense, as most people want to know at least something about the person they are voting for, even if it’s only a name and the party they are align themselves with.

The book took on much more than the typical political signs you may think about, such as yard signs, billboards, and those placards people carry when marching in the streets. I was surprised at the breadth that political signs may appear. Yes, tattoos make sense when you think about it. One of the bigger surprises for me was sporting events, particularly in soccer, or football as the rest of the world calls it.

All in all, this was a thorough book on the topic and short enough that the material doesn’t get bogged down with too much. The coverage is mainly focused on the United States, but veers away from time to time, into the UK and other countries where football (soccer) is the main sporting event. There was some discussion about the history of political signs as well, but not in depth.

This book is part of the Object Lessons series, and they are all fairly short, and focused topic reads.

Thanks to Bloomsbury Academic and NetGalley for an uncorrected electronic advance review copy of this book.